Disinfectant brand apologises after ‘toxic men’ advert backfires in China (opens original article in a new tab)

Dettol apologised after a China advert intended to challenge sexism was accused of reinforcing it.

• Disinfectant brand Dettol apologised for an advert in China that was intended to challenge sexism but was accused of reinforcing it.
• The advert was criticized for allegedly promoting toxic masculinity instead of addressing gender stereotypes.