Apple CEO warns price rises ‘unavoidable’ amid AI boom (opens original article in a new tab)

Apple CEO Tim Cook says price rises for products are unavoidable due to increased demand for memory chips from the AI boom, with quarterly chip prices up 50% and supply shortages affecting the tech industry.

• Apple CEO Tim Cook warns price increases for products are unavoidable due to AI boom
• AI data centres caused supply shortages for key components, leading to higher prices
• Memory chip demand from AI infrastructure has driven quarterly price increases of at least 50%