Why this CEO has $17.5m riding on the Socceroos’ next clash (opens original article in a new tab)

The Socceroos' upcoming match against Paraguay will impact both Australia's World Cup progression and the financial results of Football Australia under CEO Martin Kugeler.

• The Socceroos' match against Paraguay affects Australia's World Cup progression and Football Australia's financial outcome.
• Football Australia planned its 2026 FIFA World Cup campaign to break even if they fail to advance from the group stage.
• Each additional round of the tournament would generate profit for Football Australia.