Nike’s excruciating struggle to be cool (opens original article in a new tab)

Nike's struggle to be cool is discussed in an article by Amanda Chicago Lewis, highlighting Doechii's rise as an It Girl through viral success, Grammy wins, and a Met Gala appearance dressed by Pharrell Williams.

• Amanda Chicago Lewis wrote an article about Nike's struggle to remain cool
• Doechii became an It Girl after viral TikTok success and Grammy awards
• Pharrell Williams dressed Doechii in Louis Vuitton at the Met Gala