Infighting and lost billions: How top tennis can ‘double its revenue’ (opens original article in a new tab)

Tennis faces revenue losses due to organizational fragmentation, with calls to merge tours and events to improve finances and expand fan base.

• Andrea Gaudenzi warns that tennis' fragmentation causes billions in lost revenue
• Gaudenzi suggests merging men's and women's tours with ITF and grand slams to boost finances
• Tennis could unlock a larger fan base through consolidation