High style meets high seas to reshape the business of fashion (opens original article in a new tab)

Fashion designers like Tommy Hilfiger and Giorgio Armani have integrated sailing and yachting into their brands and lifestyles, reflecting themes of freedom and luxury.

• Tommy Hilfiger associates sailing with freedom and possibility, integrating it into his brand since its inception.
• Coco Chanel owned a yacht in the 1940s to express independence in a male-dominated industry.
• Giorgio Armani's superyacht was a luxurious floating home designed by a renowned fashion figure.