Ex Opals star on the secret weapon transforming women’s sport (opens original article in a new tab)

Lauren Jackson, an Olympic basketball champion, highlights how increased funding through broadcast rights deals and sponsorships is transforming women's sports, particularly in Australia's WNBL.

• Lauren Jackson notes the impact of multibillion-dollar broadcast rights deals on women's sports.
• The Seattle Storm benefits from these deals, which were previously unimaginable.
• Jackson's new role involves using secured funding to grow women's basketball in Australia.