Beyond beaches: how events are the next growth play (opens original article in a new tab)

Gold Coast is expanding its events strategy to boost year-round tourism and economic growth, leveraging major events and preparing for Brisbane 2032 Olympics.

• Gold Coast aims to create a sustainable visitation through year-round events
• Events generate over $600 million annually and include sports, culture, and business activities
• Gold Coast prepares to host Brisbane 2032 Olympics and Paralympics