Apple is hiking the prices of MacBooks and iPads due to the memory chip shortage (opens original article in a new tab)
Apple raised prices on several products, including MacBooks and iPads, due to a memory chip shortage driven by the AI boom.
- Apple increased prices for MacBook, iPad, iPad Mini, Apple TV, Apple Vision Pro, and HomePod due to memory chip shortages.
- The price hikes were prompted by the AI boom leading to higher demand for memory and storage chips.
- Apple's shares fell 4.5% following the announcement, marking their worst day in four months.
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