Looksmaxxing is everywhere, but have you heard of mummymaxxing? (opens original article in a new tab)

Mummymaxxing, a trend where mothers share optimized motherhood content, is criticized for creating unrealistic expectations and stress, with experts advising focus on present moments with children rather than perfection.

• Mummymaxxing is a trend where mothers share curated content about optimizing motherhood through diet, exercise, and home management
• Experts warn that mummymaxxing may create unrealistic expectations and lead to stress, guilt, and burnout among mothers
• Experts suggest focusing on present moments with children rather than striving for perfection in motherhood
• The trend is compared to tradwife culture and has been labeled as a 'scam' by some participants