The 2 minutes and 46 seconds of Pauline Hanson's speech that she thinks matters (opens original article in a new tab)

Politicians leverage Press Club speeches to generate shareable social media clips, with examples showing increased engagement through shortened, emotionally charged content.

• Politicians use Press Club addresses to create shareable social media clips
• Pauline Hanson's 90-minute speech was clipped into a 2 minute and 46 second highlight reel with over 1 million views
• Social media algorithms prioritize emotional content like humour and outrage in clipped videos
• GetUp's banner stunt clip received nearly half a million views on TikTok
• Prime Minister Anthony Albanese's Press Club appearance video has 255,000 views on Instagram