The women planting the seeds of a flower farm movement (opens original article in a new tab)

Women in regional Australia are starting small flower farms, using former agricultural land and facing pricing challenges, while finding personal and economic rewards.

• Women in regional Australia are establishing small-scale flower farms, transitioning from other careers or using decommissioned land.
• Growers face challenges in pricing and competing with large-scale operations, prompting the development of a national pricing guide.
• The flower farming movement emphasizes chemical-free practices and offers personal fulfillment alongside economic opportunities.