Salmon industry fish pen ad banned over 'misleading' content (opens original article in a new tab)

Salmon Tasmania's ads were banned for misleading environmental claims, with the company appealing the decision.

• Salmon Tasmania's ads were banned for misleading environmental claims about salmon farming.
• The ads featured underwater footage showing marine life under salmon pens, which the Ad Standards Community Panel found misleading.
• Salmon Tasmania is appealing the decision, claiming the footage accurately represents conditions in Nubeena.