Megastars bring new life to 'aging' country music (opens original article in a new tab)

Country music is experiencing a resurgence in popularity with increased streaming, festival attendance, and mainstream appeal, though concerns remain about overshadowing local artists.

• Taylor Swift's return to country music coincides with a boom in the genre's popularity
• Country music streaming in Australia increased by 115% over three years with 92% of streams from metropolitan areas
• Australian country festivals saw 70% revenue increase and record ticket sales for events like Gympie Music Muster and CMC Rocks
• Local artists express concern that global acts may overshadow Australian country music