Heated Rivalry, Off Campus driving ice hockey boom (opens original article in a new tab)

The popularity of ice hockey in Australia has grown significantly due to the success of TV shows and romance novels, attracting more female fans and increasing sponsorships and media coverage.

• Ice hockey is experiencing a surge in popularity due to TV shows like 'Heated Rivalry' and 'Off Campus'
• More than 67% of tickets to Canberra Brave games were purchased by women this year
• New fans have led to increased sponsorships and TV deals for the Australian Ice Hockey League
• Romance bookstores have seen increased interest in sports romance novels, particularly ice hockey-themed ones