California farmers bulldoze acres of apple trees after Martinelli's ends contracts (opens original article in a new tab)

California cider company S. Martinelli & Company canceled contracts with Pajaro Valley apple farmers, leading to the destruction of apple orchards and farmers seeking alternative income sources.

• Martinelli's canceled contracts with local apple farmers, forcing them to bulldoze orchards.
• Farmers are transitioning to berry farming or other models due to lost revenue.
• Martinelli's cited potential cost savings from out-of-state apples as a possible reason for the decision.
• The company claims continued commitment to Pajaro Valley apple sourcing.