Gen Z is going back to stores. Atlanta startup Mirour wants to change what happens when they get there. (opens original article in a new tab)

Mirour, an Atlanta startup, is developing in-store retail technology to provide a digital shopping experience for Gen Z, aiming to bridge the gap between physical stores and e-commerce by offering personalized interactions without requiring additional staff.

• Mirour offers a personalized in-store experience using digital touchpoints to engage Gen Z shoppers.
• The platform integrates with existing POS systems and allows store owners to create workflows quickly.
• Local Atlanta retailers are testing Mirour ahead of the World Cup to enhance customer engagement.