Date fruit sales in U.S. skyrockets as shoppers seek healthier foods (opens original article in a new tab)

U.S. date sales increased by 33% in 2025 as consumers choose healthier, less-processed foods, with projections for continued growth through 2034.

• U.S. date sales rose 33% in 2025.
• Market size for dates in America is projected to reach $1.6 billion by 2034.
• Health benefits of dates include improved gut health and disease risk reduction.
• Dates are popular in social media recipes as a sugar alternative.