Apple passes RAMpocalypse costs on to consumers (opens original article in a new tab)

Apple raised prices for several Mac and iPad models due to rising memory costs, with CEO Tim Cook acknowledging unavoidable increases amid supply shortages.

• Apple increased prices for MacBook Neo, MacBook Air, MacBook Pro, and iPad models
• Memory price hikes due to AI and datacenter demand caused by shortages and longer lead times
• Apple CEO Tim Cook acknowledged unavoidable price increases and stated efforts to mitigate them